Social media is one of the most powerful digital marketing tools for a business. Social media can be used free of charge. A business can also have the option to use paid services with advertising etc. Furthermore, social media is a powerful tool that can not only increase conversions but can also raise brand awareness. Here is how social media can raise brand awareness for your small business. 

Keeping Connected With Customers

Keeping up with the content on your social media channels can be difficult. Many people believe that you have to keep your pages updated every day, depending on the business. It is common for a customer to check a business profile by looking at their social media channels. 

Social media is a good way to make sure that a business is legit and active. A business must remain consistent with its social media profiles. If a business doesn’t, they risk being out of touch with the rest of the world. Although you may not be outdated, it may seem like you are to other people. Create a social media content calendar as this can help your business remain consistent with social media. That way, not only are you proving that your business is active but, you are also increasing your brand awareness. 

If you think about it yourself, how often do you search for a business online and see how active they are on social media? Put yourself in a customer’s shoes and look at your social media platforms. Are you active enough? Over 91% of social media users keep up to date with their preferred brands through social media. Not to mention that they also expect to receive some form of customer service through these channels. Another great way to keep in touch with your customers is by allowing them to message your business profile. That way, they can report any issues they are experiencing regarding a service or product. 

One of The Main Sources for Purchasing Information

The purchasing process has changed dramatically in the last couple of decades. Customers used to see an advert, visit a store that would be selling that product and purchase it in person. Now, they are used to seeing a social media post or an advert online and researching that product. This would include Google searches, reading reviews and visually learning more about the brand/ product through video footage. 

If a customer can find more information about your services, you want to make sure that you educate them about your business. Regular posts of your service/ product is a great way to keep them educated. If you have a Facebook page, you want to make sure that people can see the reviews previous customers are leaving on your site. 

For a small business, the main priority would be to increase brand awareness through social media, organically. There are a few ways you can make your content engaging as well. Infographics, short videos, ads, and links to your website explaining in more detail are all key. Other content that you would want to add as a small business is talking about trends in the market and answering questions from your customers if it is a frequently asked question.

If a customer is enquiring about a service you are offering such as digital marketing courses. The customer might decide to do this through social media. If the message about this is online, not only are you going to be educating them about the course. You will also be educating your followers. 

Social Media Can Help Manage Public Brand Perception

Social media seems to be the go-to platform for a customer to leave a review. That could either be a good review or a bad review. Instagram and Facebook are the common platforms for businesses and these are the usual platforms for a customer to leave a review. 

If a customer has a product with your service or product, this would be the place they would contact you publicly. It is a great way to show you are active by replying to them and resolving any issue that they may be having. Furthermore, this could happen the other way around as well. They could be leaving a good review about the product. Reply to them so everybody can see how much you appreciate your customers. 

If you wish for a customer to return, you want to ensure that you keep in touch with them. Them leaving a review is a great way to do that. You can offer them a discount on the next item they buy due to them leaving such a good review. At the end of the day, customers appreciate your efforts to fix any issues that you may be having. Another thing that you want to do is avoid having a lot of negative reviews without replying to them. 


There are many reasons why you should remain active on your social media platforms. Your activity will naturally increase brand awareness. Furthermore, it is great to keep in contact with your customers. Additionally, you can update people on new products that you will be releasing in the future.